At the heart of it all is one guiding belief from her mom, grandmother and Big Mama: "Leave it better than you found it."
Meet the founder, Sheretha bell
Sheretha Bell is a senior marketing executive, brand strategist, and award-winning executive producer with a career rooted in storytelling, strategy, and service. A proud Spelman College graduate, Sheretha began her professional path as a recruiter, where she developed a sharp eye for talent and connection. During her senior year of college and early years at Atlanta Convention & Visitors Bureau (ACVB)—she went from interning with a small Atlanta label to shaping brand identities for emerging artists, including singers, songwriters, and creatives. That experience honed her instinct for authentic storytelling, which continues to power her corporate leadership and consulting work today.
"You have to learn the rules before you break them. Let’s make—and break—some rules together."
She currently serves as Senior Vice President of Marketing and Brand Strategy at ACVB, where she leads multi-channel marketing and brand development to elevate Atlanta as a top destination for conventions, events and meetings. She is the executive editor of Discover Atlanta, producer of projects like Music Voyager and Taste Atlanta, and executive producer Colors of Atlanta, United We Roar and the EMMY® Award-winning Atlanta Con Sabor Latino. She brings strategic vision and cultural fluency to every project she touches.
Sheretha is also the co-editor and co-creative director of Fearless Innovation: Atlanta's Food Story and Fearless Innovation: What Unites Us, two cookbooks that spotlight the Atlanta's culinary culture and the diverse partnerships that fuel it.
Sheretha’s work bridges industries—hospitality, entertainment, philanthropy, and public service—to spark cultural conversations and build brand loyalty that lasts. Whether she’s developing messaging frameworks, leading teams of designers and writers, or advising founders on how to reintroduce themselves to the world, Sheretha brings curiosity, care, and a commitment to excellence.
RECOGNITION & cOMMUNITY IMPACT
- Sheretha has been honored as one of Atlanta Business League’s Top 100 Women of Influence and is an active member of:
- CHIEF
- ATLeaders (2023–2025 Cohort)
- Georgia State University Marketing Roundtable
- Delta Sigma Theta Sorority, Inc.
After serving on the board of the Ice Cream Festival Foundation as the inaugural board chair and volunteering for several years with local businesses and nonprofits including the first civil rights musical, FOR PEACE I RISE, Sheretha currently serves on the board of:
- EVECE Foundation, Marketing and Communications Chair
- Lawrence Taylor Family Foundation (Beyond the Books Academy, BTBA Prep School and Project Future), Brand & Creative Consultant
Her Philosophy
- Sheretha loves to laugh and leads with "CARES":
- Curious about your “why”
- Agile in strategy and execution
- Resilient in challenge and change
- Exceptional in delivery and results (by working towards EXCELLENCE everyday)
- Strategic in vision and voice