SB & Co.

Meet the founder

"You have to learn the rules before you break them. Let's make and break some rules together."

Sheretha Bell works on brand identity and strategy with small businesses, startups and non-profits. She started with up-and-coming singers and songwriters more than 20 years ago.  

Her brand marketing and content strategies transcend the scope of traditional media -- she connects hospitality, charity, entertainment and others to create cultural moments and experiences that demand engagement and brand loyalty. She listens, learns and leads with passion. She sees the vision, connects with the mission and brings the enthusiasm and heart to reach the goal. When she develops, partners with and challenges teams of designers, writers and agencies, those teams produce consistently relevant content along with innovative, award-winning media campaigns. 

As the vice president, brand for Atlanta Convention & Visitors Bureau and Discover Atlanta, she develops and executes the brand strategy, drives integrated omnichannel content marketing,  and amplifies diverse voices through creative services and messaging.  

ACVB Bio | LinkedIn  | Resume

What OUR Clients ARE SayING

"Want to make a real difference with your brand strategy but don't know where to begin? I have one recommendation for you ... SB & Co. Consulting"

K. ATKINSON

"Sheretha is highly attuned in every sense of visual composition and brand development. She listened intently to understand my goals and helped me capture what I wanted to convey."

G. DICKSON

"She showed me how I could use my content differently, guided my through completely refreshing my social strategy, and helped me to achieve the ultimate reaction: people LOVE our company and believe in our brand. I cannot thank her enough."

P. NEAL

"She is really informed and goes the extra mile at every stage. From the beginning of the process to the end, she was full of great ideas, sharing her expertise, connecting with our team and providing amazing customer support."

E. HOWELL

"Sheretha Bell's attention to detail is impressive and her customer service skills are excellent. I keep asking her to join our team."

E. DUDLEY

"A TOP-NOTCH COMPANY AND AN INCREDIBLE TEAM!"

E. Castillo